Agency Wins Two NonProfit PRO 2015 Gold Awards
PLYMOUTH, MA – February 19, 2016 – received two NonProfit PRO 2015 Gold Awards for direct response fundraising campaigns produced on behalf of their clients. The awards spotlight the agency’s effectiveness in working with operating budgets both under and above $10 million.
The first gold award received was in the Direct Mail Acquisition category (operating budget under $10 million) for the agency’s Chimp Haven acquisition appeal. This campaign was the first of its kind for the client, and included the challenge of building a donor list from scratch. “Such initiatives are often met with trepidation by non-profits that don’t have a robust program in place,” said Debbie Merlino, President of DMW Fundraising. “But these appeals lay the foundation for future growth, which is why we put so much emphasis on selecting the right lists and geography.” Read more about the Chimp Haven campaign here.
The second gold award received was in the Special Appeal category (operating budget $10 million or over) for the agency’s Philadelphia Zoo fall matching gift campaign. The campaign challenge was to generate more dollars from exisiting members to take advantage of a matching gift opportunity. Part of their success was attributed to the emphasis on benefits to the zoo and its animals for each dollar received. Read more about the Philadelphia Zoo campaign here.
“We’re honored to receive these awards for ourselves, but especially for our clients,” continued Merlino. “Our campaigns always strive to highlight the outcomes of fundraising for donors so that they can see the benefits of their contribution, membership, or generostity. That bottom-line attention is more persuasive for the target audience, which ultimately helps our clients and their campaigns.”
About the NonProfit PRO Gold Awards for Fundraising Excellence
NonProfit PRO magazine offers tactical leadership, strategy and best practices for modern nonprofits. Each year the publication names winners of their Gold Awards for Fundraising Excellence to recognize outstanding direct response campaigns and honor the achievements of the nation’s top direct marketers. The 2015 awards marked the competition’s 10th year.
About DMW Fundraising
DMW Fundraising is a direct response agency that assists regional non-profit organizations in realizing the full potential of their fundraising and membership programs. The agency specializes in developing inspiring individual donor programs through direct mail, digital, and integrated campaigns. Our services include strategic planning, creative development, prospect list services, and comprehensive production and campaign management as well as results analysis. To learn more about DMW Fundraising, please visit www.dmwfundraising.com.
For more information or to schedule an interview, please contact Jeff Meyers at firstname.lastname@example.org or (856) 651-8978.